Come home to Wyoming

Bill Sniffin brings a level of marketing skill to the governor's office that hasn't been seen in decades. He has spent his entire business career in marketing concepts. One of the most important ideas that he intends to promote, when elected governor, is inviting our former residents to return home.

In December, 2000, Sniffin wrote a column in the Casper Star-Tribune business section, which detailed the Achilles Heel of Wyoming's economic expansion - the lack of qualified workers who live here. He sees inviting natives and former residents back home as a key way to solve this problem.

Like most state leaders, he finds the out-migration of Wyoming's young people to be a subject of dismay. He would like to reverse that trend. But he is also the only candidate who confronts the reality that often our young people want to head off to the big city. "This is a natural wanderlust that most people consider an asset in a young person. We can worry all day long about it, but the reality is that a great many of our young people want to get out and see the world," he says.

He believes we have a great opportunity to invite them back after they have been gone awhile. Because of his newspaper marketing experience, he says that after he is elected governor, he will work with the Wyoming Press Association in sending out advertisements and brochures to former Wyomingites, now living outside the state.

As a former president the WPA, he understands that there are more than 10,000 papers mailed to out of state subscribers each week by Wyoming newspapers. He sees those readers as prime candidates to accept an invitation to "come home."

Here are some other folks that he thinks would be worth recruiting home to Wyoming: o The mailing list of University of Wyoming graduates would be invaluable, as would the list of grads from the state's community colleges. Efforts might be made around class reunion time to inform our natives about what a great state Wyoming is today.

• The list of servicemen who have spent time at Warren Air Force Base might be a good place to recruit people to return to our state.
  
  
• What about the out-of-state folks who have applied for and purchased hunting and fishing permits in Wyoming - they would be ideal candidates to move here, too.
  
  
• Unique institutions like the National Outdoor Leadership School in Lander have more than 50,000 graduates across the world, all of whom recall wonderful times during their stay in our state.
  
  
• Vigorous retirees are always good candidates. They would bring their own retirement income with them plus usually they end up investing in local business. Wyoming offers low taxes, good medical care, low population, cheap housing and a wonderful vigorous lifestyle
  
  

Bill Sniffin believes Wyoming is in a great position to enjoy economic expansion in all corners of the state. But the biggest hurdle to that happening is the lack of a well-educated, trained workforce.

His "Come Home to Wyoming" program would go a long way toward solving that problem.

Authorized by William C. Sniffin
Contributions or gifts to Bill Sniffin for Governor 2002 are not tax-deductible.
Bill Sniffin for Governor - P.O. Box 900 ­ Lander, WY 82520 (307) 332-3111, ext. 17

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